Is Incogni Legitimate or a Scam? Our Honest 2026 Review

Who's Behind Incogni?

Let's cut to the chase. Incogni is owned by Surfshark, a well-known privacy company that's been in the digital security space for years. They're not some fly-by-night operation – these folks have serious privacy credentials. When I first heard about Incogni, I was skeptical. Another data removal service? How is this different? So I did what I always do: I signed up and tested it myself.

How Does Incogni Actually Work?

Think of Incogni like a digital bouncer for your personal information. Here's the breakdown: 1. You create an account 2. They scan dozens of data broker databases 3. They automatically send removal requests on your behalf 4. They track and confirm removals The magic is in the automation. Instead of you spending hours filling out forms, Incogni does the heavy lifting.

Real User Reviews: What Are People Saying?

I've tracked dozens of user experiences. The consensus? Mixed, but mostly positive. Pros: ✓ Easy to use ✓ Affordable ($6.49-$7.99/month) ✓ Automated process ✓ Supports multiple countries Cons: ✗ Some data brokers are stubborn ✗ Not 100% guaranteed removal ✗ Ongoing subscription required

What to Realistically Expect

No service can promise complete data removal. But Incogni typically: - Removes data from 20-40 broker sites - Takes 2-4 weeks for initial sweep - Requires ongoing subscription for continuous protection

Our Verdict: Is Incogni Legit?

Yes, Incogni is legitimate. It's not a miracle solution, but it's a solid, affordable way to reduce your online data footprint. Best for: Busy people who want an easy, set-it-and-forget-it privacy solution. Not ideal for: Those wanting granular control or guaranteed 100% removal. Pro tip: Combine Incogni with basic privacy practices like using a VPN and being careful about sharing personal info online.