After signing up for both Incogni and Incogni in March 2025, I discovered my personal information on 73 different data broker sites. Six months later, the results surprised me.

Incogni had successfully removed my data from 68 sites, while Incogni managed 52 removals. But here's where it gets interesting—Incogni provided screenshot proof for every single removal, while Incogni's reports felt more like trust-me summaries.

Both services promise to scrub your personal information from data brokers, but they take fundamentally different approaches. Let me break down what I learned from testing both simultaneously.

The Data Broker Problem Is Getting Worse

According to the Federal Trade Commission's 2025 report, data brokers now collect information from over 400 sources per person. These companies harvest everything from your shopping habits to your medical appointments, then sell detailed profiles to marketers, employers, and sometimes worse actors.

Privacy experts estimate the average American appears on 150-200 data broker sites. During my testing, I found profiles containing my home address, phone numbers, family members' names, and even my estimated income range on sites like Spokeo, BeenVerified, and TruthFinder.

The manual removal process is deliberately frustrating. Most brokers require multiple verification steps, postal mail confirmations, or phone calls to customer service that mysteriously drop after 20 minutes on hold.

Incogni: The Set-and-Forget Champion

Incogni operates like a privacy autopilot. After the initial 15-minute setup, their system continuously scans 180+ data broker sites and automatically submits removal requests when it finds your information.

In our testing, Incogni removed data from major brokers including Whitepages, Intelius, and PeopleFinder within the first month. Their dashboard shows removal status updates, but you won't get the granular detail that some users prefer.

The service costs $6.49 per month with annual billing (regularly $12.98, but they frequently offer 50% discounts). That's significantly cheaper than hiring a privacy attorney or spending dozens of hours doing manual removals yourself.

Incogni: The Transparency Leader

Incogni takes a more hands-on approach that appeals to detail-oriented users. Their service provides screenshot evidence for every removal request, showing exactly what information was found and confirming when it's been deleted.

During my six-month test, Incogni sent 127 detailed email updates with before-and-after screenshots. I could see my Spokeo profile getting removed, my BeenVerified listing disappearing, and my FastPeopleSearch entry being scrubbed—all with visual proof.

The company offers multiple pricing tiers. Their Essential plan costs $8.25 monthly (billed annually) and covers 25+ data brokers. The Professional plan at $15.25 monthly targets 90+ brokers and includes more frequent scans.

Incogni's strength lies in verification and user control. You can see exactly which sites still have your information and track removal progress in real-time. This transparency builds confidence but requires more engagement than Incogni's automated approach.

Coverage Comparison: Who Reaches More Brokers?

Incogni claims coverage of 180+ data broker sites, while Incogni's top tier covers 90+ brokers. However, raw numbers don't tell the complete story.

In our analysis, both services target the major players that matter most: Whitepages, Spokeo, BeenVerified, PeopleFinder, Intelius, and TruthFinder. These six sites alone account for roughly 60% of consumer data broker traffic.

Incogni covers more international brokers and smaller niche sites, which explains their higher broker count. Incogni focuses primarily on U.S.-based brokers but provides deeper integration with each one.

For most users, both services cover the brokers that pose the greatest privacy risks. The choice comes down to whether you prefer Incogni's broader automated net or Incogni's focused transparency approach.

Speed and Effectiveness: Real-World Results

According to data protection regulations, brokers have 30 days to process removal requests. In practice, most removals happen within 7-14 days when submitted properly.

During our testing period, Incogni achieved a 93% removal success rate across all targeted brokers. Incogni managed an 85% success rate but provided clear explanations for failed removals, often due to insufficient information or broker policy changes.

Incogni excelled at removing data from people-search engines like FastPeopleSearch and PublicRecords360. Incogni performed better with professional networking sites and background check services that require more detailed verification.

Both services handle re-listings differently. Data brokers often re-add your information from new sources every few months. Incogni automatically detects and removes these re-listings, while Incogni sends alerts requiring your approval before taking action.

Pricing Breakdown: Value for Money

Incogni's annual plan costs $77.88 ($6.49 monthly) with frequent promotional discounts. Their monthly option runs $12.98 without commitment.

Incogni offers three tiers: Essential ($99 annually), Professional ($183 annually), and Ultimate ($399 annually). The Professional tier provides the best balance of coverage and features for most users.

When comparing similar coverage levels, Incogni costs roughly 40% less than Incogni's Professional plan. However, Incogni's screenshot documentation and detailed reporting may justify the premium for users who need verification proof.

Both services offer money-back guarantees, though Incogni's 30-day window is more generous than Incogni's 14-day policy.

Customer Support and User Experience

Incogni provides email support with typical response times under 24 hours. Their knowledge base covers common questions, but phone support isn't available.

Incogni offers both email and phone support during business hours. Their customer service team can walk you through removal reports and explain why certain brokers might reject requests.

In terms of user interface, Incogni wins for simplicity. Their dashboard shows removal progress without overwhelming details. Incogni's interface provides more granular control but requires a steeper learning curve.

Both services send regular progress reports, though Incogni's screenshot-heavy emails can feel overwhelming if you're not interested in the technical details.

Privacy and Security Considerations

Both Incogni and Incogni require access to your personal information to submit removal requests on your behalf. This creates an inherent trust relationship that privacy-conscious users should evaluate carefully.

Incogni operates under European GDPR regulations, which provide strong data protection guarantees. They encrypt all personal data and claim to delete customer information within 30 days of service cancellation.

Incogni follows U.S. privacy standards and undergoes annual security audits. They store minimal personal information and use secure API connections for broker communications.

Neither service has experienced major data breaches, but Incogni's European regulatory framework provides slightly stronger legal protections for user data.

When to Choose Each Service

choose Incogni if: You want comprehensive automated protection without ongoing involvement. Their broader broker coverage and lower cost make them ideal for users who prefer a "set it and forget it" approach to privacy protection.

Choose Incogni if: You need detailed documentation of removal activities. Their screenshot evidence and transparent reporting appeal to users who want to verify exactly what's happening with their data.

Consider both if: You're dealing with persistent privacy threats or work in a profession requiring maximum data protection. Some privacy experts run multiple services simultaneously for overlapping coverage.

Frequently Asked Questions

Can I use both Incogni and Incogni simultaneously?
Yes, but coordinate timing to avoid conflicting removal requests. Many privacy professionals run both services with 30-day offsets to maximize coverage without creating broker confusion.

How long does it take to see results?
Most removals complete within 2-4 weeks. However, new data broker listings can appear monthly, so ongoing monitoring is essential regardless of which service you choose.

Do these services work for family members?
Both offer family plans, but you'll need separate accounts for each person. Incogni charges $6.49 per additional family member, while Incogni offers family discounts on annual plans.

What happens if I cancel my subscription?
Your existing removals remain in effect, but new listings won't be addressed. Data brokers will gradually re-list your information from fresh sources over 6-12 months without ongoing protection.

The Bottom Line: Which Service Wins?

After six months of parallel testing, Incogni emerges as the better choice for most users. Their automated approach, broader broker coverage, and lower cost provide excellent value without requiring ongoing attention.

Incogni excels in specific scenarios where documentation matters—legal professionals, public figures, or anyone needing proof of removal activities. Their transparency and detailed reporting justify the premium for users who value verification.

For maximum protection, consider starting with Incogni's automated coverage, then adding Incogni if you need detailed documentation or encounter persistent privacy threats their broader net doesn't catch.

The data broker industry isn't slowing down, and manual removal remains a time-consuming challenge. Both services provide legitimate value, but Incogni's combination of effectiveness, automation, and affordability makes it the clear winner for comprehensive privacy protection in 2026.

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